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ABOUT HIYOSHIYA

The history of Hiyoshiya starts when the first head of Hiyoshiya, Sumizou opens a Wagasa shop near Gojo-Hongan-ji temple in the late Edo period. After relocating the shop to Kamigyo-ku-touzai-cho, the second successor, Yosajiro opens a shop in front of Dodo-Gosho, Hokyo-Ji-temple (imperial palace) of imperial princess Kazunomiya. The shop is succeeded by third successor, Izaburou and forth successor, Emiko, continuing up to few hundreds of years of Wagasa manufacturing.

Although Hiyoshiya is now the only manufacturer of Wagasa, the fifth successor, Kotaro sustains the traditional techniques, and keeps the shop going.

Wagasa is often referred to “flower” that is added to the beautiful art of Kabuki and Tea-ceremony and other traditional performances and cultural events.. It is valued as an essential prop to spice up the beauty of Japanese culture. Wagasa is currently used as displays in Japanese style hotels (Ryokan), and its advertisements,too. It is also popular as a gift to foreign countries and is widely favoured.

Unfortunately, the Wagasa industry is under threat of vanishing due to the change of people’s needs and wants over time. It is now common that many traditions lose its value and even vanish due to lack of consumers. To overcome the crisis, Hiyoshiya will sustain the tradition by accepting the changes, combining it with new ideas and criterias (needs and wants) of modernised lifestyle. The tradition will be “re-innovated” inorder to fit the modern lifestyle. It will be given a new value; which can continue to be understood and related to people of modern times.

We value our motto, “Tradition is Continuing Innovation”.
KYOTO HEAD OFFICE
京都本店写真1京都本店写真2
Address: 546 Dodo-cho, Horikawa Teranouchi-higashi-iru, Kamigyo-ku, Kyoto
Phone Number: +81-75-441-6644
Fax: +81-75-441-6645
Open 10:00~17:00
Closed: Saturday, Sunday, End and start of the year
*Reservations of 3 days prior to the visit is required if the visit is during the weekend.

Access

Train(JR): Please take #9 city bus from JR Kyoto Station.
Subway: 15-minute walk from Imadegawa Station.
Hankyu line: Please go to Horikawa-Street from Shijo-Omiya station and take the #9 or #12 city bus.
City Bus: Please take #9 city bus from JR Kyoto Station or Nijo-jo-castle /
Please take #12 city bus from Shijo-Kawaramachi. 1min walk from the bus stop, Horikawa-Terano-Uchi.
Car: Saturday, Sunday, End and start of the year
*Reservations of 3 days prior to the visit is required if the visit is during the weekend.
HIYOSHIYA FIFTH GENERATION
西堀耕太郎
KOTARO NISHIBORI
Traditional artifact “Kyo-Wagasa”
Hiyoshiya fifth generation

Fifth-generation of Hiyoshiya, the only Kyo Wagasa manufacturer.
Born in Shingu, Wakayama Prefecture. Worked as an interpreter at the city hall after studying in Canada.
Attracted by the beauty of Kyo-Wagasa, I, Kotaro Nishibori decided to take a path as a craftsman and to succeed Hiyoshiya as the fifth generation in 2004.

Based on the philosophy of “Tradition is a continuing innovation”, we are actively developing new products that take advantage and uniqueness of the technology and structure of Wagasa.
Aiming to become a global venture company, we are also working on collaborative product development with designers, artists, and architects in Japan and overseas. We have been actively participating in overseas exhibitions since 2008, such as Maison & Objet (Paris), Ambiente, Tendence, Light + Building (Frankfurt), ICFF Exhibited at (NY), etc. We began overseas exports with a focus on Japanese-style lighting “古都里-KOTORI” series. We are currently expanding the focus on 15 different countries.

Applying the experiences and network gained in Hiyoshiya, established and became the head of TCI Laboratory Co. in order to support Japanese traditional artifacts, both small and medium-sized enterprises for overseas product and market development. From 2012, we sponsored the Contemporary Japanese Design Exhibition in Milan Salone.

Publish:

“How to sell traditional skills around the world/global Niche strategy” -written by Kotaro Nishibori, published by Gakugei-Shuppan-Sha in May 2018″

→More information here

Various design awards:

  • Japan Shop System Award (2006, 2008)
  • Good Design Show SME(small and medium-sized enterprise) Director-General Award
  • FORM # (German Design Award 2008)
  • Good Design Award (2010)
  • JDC Product of the Year Grand Prix
  • Kansai Design Choice (2010,2011)
  • iF Product Design Award (German Design Award 2011)

Government-approved overseas expansion support project:

  • KYOTO PREMIUM (SME agency 2008)
  • Sozo_comm (Ministry of Economy, Trade and Industry 2008,2009)
  • Kansei Japan Design
  • Exhibition (JETRO 2008,2009)
  • CONNECTO TO JAPAN DESIGN (Ministry of Economy 2010)

Government approved product development, Sales channel development business:

  • Regional resource business certification (Ministry of Economy, Trade and Industry 2008-)

Inspection:

Ministry of Economy, PREX, Kyoto prefecture, visited by government-related sectors from Thailand, Taiwan, China, Central America, Eastern Europe, Western Europe, the United States and other, as well as commercial and industrial organizations, cultural organizations, organisation of commerce and industry.

Lecture History:

University, Technical School, (Keio-University), Do-shisha-University, Ritumei-kan-University, etc.

Lecture Contents:

“Tradition is Continuing Innovation”

Global with techniques of Wagasa/New product development of traditional crafts and cultivation of overseas sales channels / Long-established venture theory , etc.
Request here → info@wagasa.com