{"id":2,"date":"2018-01-17T20:47:59","date_gmt":"2018-01-17T11:47:59","guid":{"rendered":"https:\/\/hiyoshiya.wagasa.com\/en\/?page_id=2"},"modified":"2020-01-14T11:38:40","modified_gmt":"2020-01-14T02:38:40","slug":"about","status":"publish","type":"page","link":"https:\/\/hiyoshiya.wagasa.com\/en\/about\/","title":{"rendered":"ABOUT HIYOSHIYA"},"content":{"rendered":"    <div class=\"contents_wrapper\">\r\n      <main>\r\n        <div class=\"movie-container\">\r\n          <div class=\"movie-iframe_wrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1by8QXvtlV0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n          <\/div>\r\n          <div class=\"movie-text\">\r\nThe history of Hiyoshiya starts when the first head of Hiyoshiya, Sumizou opens a Wagasa shop near Gojo-Hongan-ji temple in the late Edo period. After relocating the shop  to Kamigyo-ku-touzai-cho, the second successor, Yosajiro opens a shop in front of Dodo-Gosho, Hokyo-Ji-temple (imperial palace) of imperial princess Kazunomiya. The shop is succeeded by third successor, Izaburou and forth successor, Emiko, continuing up to few hundreds of years of Wagasa manufacturing.<br>\r\n<br>\r\nAlthough Hiyoshiya is now the only manufacturer of Wagasa, the fifth successor, Kotaro sustains the traditional techniques, and keeps the shop going.<br>\r\n<br>\r\nWagasa is often referred to &#8220;flower&#8221; that is added to the beautiful art of Kabuki and Tea-ceremony and other traditional performances and cultural events.. It is valued as an essential prop to spice up the beauty of Japanese culture. Wagasa is currently used as displays in Japanese style hotels (Ryokan), and its advertisements,too. It is also popular as a gift to foreign countries and is widely favoured.<br>\r\n<br>\r\nUnfortunately, the Wagasa industry is under threat of vanishing due to the change of people&#8217;s needs and wants over time. It is now common that many traditions lose its value and even vanish due to lack of consumers. To overcome the crisis, Hiyoshiya will sustain the tradition by accepting the changes, combining it with new ideas and  criterias (needs and wants) of modernised lifestyle. The tradition will be &#8220;re-innovated&#8221; inorder to fit the modern lifestyle. It will be given a new value; which can continue to be understood and related to people of modern times.<br>\r\n<br>\r\nWe value our motto,  \u201cTradition is Continuing Innovation\u201d.\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"line_header\">\r\n          <div class=\"line_header-title\">\r\n            <div class=\"line_header-text\">KYOTO HEAD OFFICE<\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"shop-container\">\r\n          <div class=\"shop-img\"><img class=\"shop-img-left\" src=\"https:\/\/hiyoshiya.wagasa.com\/en\/wp-content\/themes\/wagasa_en_theme\/assets\/build\/images\/img_shop01.jpg\" alt=\"\u4eac\u90fd\u672c\u5e97\u5199\u771f\uff11\"><img class=\"shop-img-right\" src=\"https:\/\/hiyoshiya.wagasa.com\/en\/wp-content\/themes\/wagasa_en_theme\/assets\/build\/images\/img_shop02.jpg\" alt=\"\u4eac\u90fd\u672c\u5e97\u5199\u771f\uff12\"><\/div>\r\n          <div class=\"shop-detail\">\r\n            <table class=\"shop-table\">\r\n              <tr>\r\n                <th class=\"shop-th\">Address:<\/th>\r\n                <td class=\"shop-td\">546 Dodo-cho, Horikawa Teranouchi-higashi-iru, Kamigyo-ku, Kyoto<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Phone Number:<\/th>\r\n                <td class=\"shop-tel\"><span class=\"tel-link\">+81-75-441-6644<\/span><\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Fax:<\/th>\r\n                <td class=\"shop-td\">+81-75-441-6645<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Open<\/th>\r\n                <td class=\"shop-td\">10:00\uff5e17:00<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Closed:<\/th>\r\n                <td class=\"shop-td\">\r\n                  Saturday, Sunday, End and start of the year<br>\r\n                  *Reservations of 3 days prior to the visit is required if the visit is during the weekend.<br>\r\n                <\/td>\r\n              <\/tr>\r\n            <\/table>\r\n          <\/div>\r\n          <div class=\"shop-map\" id=\"shop-map-kyoto\"><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3266.9266250374253!2d135.7503440152412!3d35.033565480350376!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x6001080a7052f619%3A0xed0133af3092ab46!2z5pel5ZCJ5bGL!5e0!3m2!1sja!2sjp!4v1527835362974\" width=\"600\" height=\"450\" frameborder=\"0\" style=\"border:0\" allowfullscreen><\/iframe><\/div>\r\n          <div class=\"shop-access\">\r\n            <p class=\"shop-subtitle\">Access<\/p>\r\n            <table class=\"shop-table\">\r\n              <tr>\r\n                <th class=\"shop-th\">Train(JR):<\/th>\r\n                <td class=\"shop-td\">Please take #9 city bus from JR Kyoto Station.<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Subway:<\/th>\r\n                <td class=\"shop-tel\">15-minute walk from Imadegawa Station.<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Hankyu line:<\/th>\r\n                <td class=\"shop-td\">Please go to Horikawa-Street from Shijo-Omiya station and take the #9 or #12 city bus.<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">City Bus:<\/th>\r\n                <td class=\"shop-td\">Please take #9 city bus from JR Kyoto Station or Nijo-jo-castle \/ <br>Please take #12 city bus from Shijo-Kawaramachi. 1min walk from the bus stop, Horikawa-Terano-Uchi.<\/td>\r\n              <\/tr>\r\n              <tr>\r\n                <th class=\"shop-th\">Car:<\/th>\r\n                <td class=\"shop-td\">\r\n                  Saturday, Sunday, End and start of the year<br>\r\n                  *Reservations of 3 days prior to the visit is required if the visit is during the weekend.<br>\r\n                <\/td>\r\n              <\/tr>\r\n            <\/table>\r\n          <\/div>\r\n        <\/div>\r\n      <\/main>\r\n      <div class=\"line_header\">\r\n        <div class=\"line_header-title\">\r\n          <div class=\"line_header-text\">HIYOSHIYA FIFTH GENERATION<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <main>\r\n        <div class=\"profile-container\">\r\n          <div class=\"profile-left\"><img src=\"https:\/\/hiyoshiya.wagasa.com\/en\/wp-content\/themes\/wagasa_en_theme\/assets\/build\/images\/img_profile.png\" alt=\"\u897f\u5800\u8015\u592a\u90ce\"><\/div>\r\n          <div class=\"profile-right\">\r\n            <div class=\"sub-title\">KOTARO NISHIBORI<br>Traditional artifact \u201cKyo-Wagasa\u201d<br>Hiyoshiya fifth generation<\/div>\r\n            <p class=\"description\">\r\n              Fifth-generation of Hiyoshiya, the only Kyo Wagasa manufacturer.<br>\r\n              Born in Shingu, Wakayama Prefecture. Worked as an interpreter at the city hall after studying in Canada.<br>\r\n              Attracted by the beauty of Kyo-Wagasa, I, Kotaro Nishibori decided to take a path as a craftsman and to succeed Hiyoshiya as the fifth generation in 2004.<br>\r\n              <br>\r\n              Based on the philosophy of &#8220;Tradition is a continuing innovation&#8221;, we are actively developing new products that take advantage and uniqueness of the technology and structure of Wagasa. <br>\r\n              Aiming to become a global venture company, we are also working on collaborative product development with designers, artists, and architects in Japan and overseas. We have been actively participating in overseas exhibitions since 2008, such as Maison &#038; Objet (Paris), Ambiente, Tendence, Light + Building (Frankfurt), ICFF Exhibited at (NY), etc. We began overseas exports with a focus on Japanese-style lighting \u201c\u53e4\u90fd\u91cc-KOTORI\u201d series. We are currently expanding the focus on 15 different countries. <br>\r\n              <br>\r\n              Applying the experiences and network gained in Hiyoshiya, established and became the head of TCI Laboratory Co. in order to support Japanese traditional artifacts, both small and medium-sized enterprises for overseas product and market development. From 2012, we sponsored the Contemporary Japanese Design Exhibition in Milan Salone.\r\n            <\/p>\r\n            <div class=\"vartical\">\r\n              <p class=\"facebook-link\"><a href=\"https:\/\/www.facebook.com\/kotaro.nishibori\" target=\"_brank\">KOTARO NISHIBORI Facebook \u2192 <i class=\"fa fa-facebook-official\" aria-hidden=\"true\"><\/i><\/a><\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"results-container\">\r\n          <div class=\"results-left\">\r\n            <p class=\"results-title\">Publish:<\/p>\r\n            <div class=\"global_list\">\r\n              <p>&#8220;How to sell traditional skills around the world\/global Niche strategy&#8221; -written by Kotaro Nishibori, published by Gakugei-Shuppan-Sha in May 2018&#8243; <\/p>\r\n              <p><a href=\"http:\/\/book.gakugei-pub.co.jp\/mokuroku\/book\/ISBN978-4-7615-2676-4.htm\" target='_blank'>\u2192More information here<\/a><\/p>\r\n            <\/div>\r\n            <p class=\"results-title\">Various design awards:<\/p>\r\n            <div class=\"global_list\">\r\n              <ul class=\"list-disc\">\r\n                <li>Japan Shop System Award (2006, 2008)<\/li>\r\n                <li>Good Design Show SME(small and medium-sized enterprise) Director-General Award<\/li>\r\n                <li>FORM # (German Design Award 2008)<\/li>\r\n                <li>Good Design Award (2010) <\/li>\r\n                <li>JDC Product of the Year Grand Prix<\/li>\r\n                <li>Kansai Design Choice (2010,2011)<\/li>\r\n                <li>iF Product Design Award (German Design Award 2011)<\/li>\r\n              <\/ul>\r\n            <\/div>\r\n            <p class=\"results-title\">Government-approved overseas expansion support project:<\/p>\r\n            <div class=\"global_list\">\r\n              <ul class=\"list-disc\">\r\n                <li>KYOTO PREMIUM (SME agency 2008)<\/li>\r\n                <li>Sozo_comm (Ministry of Economy, Trade and Industry 2008,2009)<\/li>\r\n                <li>Kansei Japan Design <\/li>\r\n                <li>Exhibition (JETRO 2008,2009)<\/li>\r\n                <li>CONNECTO TO JAPAN DESIGN (Ministry of Economy 2010)<\/li>\r\n              <\/ul>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"results-right\">\r\n            <p class=\"results-title\">Government approved product development, Sales channel development business:<\/p>\r\n            <div class=\"global_list\">\r\n                <ul class=\"list-disc\">\r\n                  <li>Regional resource business certification (Ministry of Economy, Trade and Industry 2008-)<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <p class=\"results-title\">Inspection:<\/p>\r\n            <div class=\"global_list\">\r\n              <p>Ministry of Economy, PREX, Kyoto prefecture, visited by government-related sectors from Thailand, Taiwan, China, Central America, Eastern Europe, Western Europe, the United States and other, as well as commercial and industrial organizations, cultural organizations, organisation of commerce and industry.<\/p>\r\n            <\/div>\r\n            <p class=\"results-title\">Lecture History:<\/p>\r\n            <div class=\"global_list\">\r\n              <p>University, Technical School, (Keio-University), Do-shisha-University, Ritumei-kan-University, etc. <\/p>\r\n            <\/div>\r\n            <p class=\"results-title\">Lecture Contents:<\/p>\r\n            <div class=\"global_list\">\r\n             <p>&#8220;Tradition is Continuing Innovation&#8221;<\/p>\r\n              <p>Global with techniques of Wagasa\/New product development of traditional crafts and cultivation of overseas sales channels \/ Long-established venture theory , etc.<br>\r\n                Request here \u2192 <a href='mailto:info@wagasa.com' target='_blank'>info@wagasa.com<\/a>\r\n                <\/p>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/main>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"The history of Hiyoshiya starts when the first head of Hiyoshiya, Sumizou opens a Wagasa shop near Gojo-Hongan [&hellip;]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - 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